Margaret Blackstock — Creative Director/Copywriter based in San Francisco, CA

Wells Fargo

I’ve worked with Wells Fargo to create compelling mail packages that use a combination of direct marketing best practices and creative innovation. From new format testing to strategic tip-on card placement, they were top performers and many became new controls.

A conversational tone, scannable copy and a tip-on card made this package a winner for credit card acquisition.

This direct mail piece beat the control and got a higher response than any previous effort for Wells Fargo’s Practice Finance group.