I have a passion for communication—the kind that is clear, engaging, and inspires action. I’ve helped concept, write and shape everything from strategic cross-channel campaigns to control-busting emails for clients as diverse as Facebook, Charter Communications, Wells Fargo, AOL, and Scholastic.
I believe that empathy and authenticity are at the heart of all effective marketing. It’s about more than the clever line, it’s about capturing attention with real value, inspiring different views, and convincing people to take the next step.
Some things I’m good at:
• Strategic content and creative that drives business goals, including websites, videos, landing pages, emails, display ads, direct mail and blog posts
• Succinct, engaging copy that fits the voice of a brand, is tailored to specific target audiences and inspires action
• Art direction that aligns design with copy for a cohesive message, tone and feel
• Test ideas to beat direct response controls
• Creative team leadership and development through mentoring, collaboration, brainstorming and individual feedback
• Client presentation and maintenance of great client relationships
• B-to-B and B-to-C communications