Margaret Blackstock — Creative Director/Copywriter based in San Francisco, CA

Charter Business

How do you create a refreshing new holiday campaign without saying “holiday”? HInt: what else do employees and business owners have on the brain at the end of the year? Bonuses! This superstar-performing campaign for Charter Business Internet, Phone, and TV services included a contest with a “bonus” prize, lots of energy, and succinct benefit copy. It was one of the most successful campaigns ever for Charter Business and drove hundreds of new leads.